Mulberry is a browser extension that allows you to get product protections wherever you shop online across retailers like Amazon, Walmart, Best Buy and more.
When I joined the company, my main task was launching a new product called Mulberry Unlimited. It is a monthly subscription service that protects everything users buy online under one plan. It covers accidental damages and includes up to $2,500 each year in repairs and replacements.
Previously, Mulberry only offered individual plans that protect single items. With the extension installed, users see the inline offers in their shopping experience including PDP (product description page), shopping cart, and confirmation page. When Mulberry users want to purchase a protection plan, they open the Mulberry extension offer screen, think about the price and the length of the plan that we offer, and if the offer is right for them, they make payment to purchase the protection plan.
Mulberry Unlimited simplifies this process. Everything users buy online is automatically protected with the Mulberry extension. When users check out, the items are seamlessly added to their Mulberry Unlimited plan by the extension.
