Part of digital acquisition agile team that responsible for optimizing Citi’s public marketing website to increase retail banking customer conversion. The goal of this engagement was to identify digital optimization opportunities for increasing customer engagement and conversion, define user experience hypotheses, plan sprint cycles and measure key KPIs. The team operated in a true agile environment in order to rapidly release A/B testing of iterative design enhancements.
Working as Interactive Art director to create digital guidelines and visual solutions for the brand, including redesign of websites and application experience. Responsible for new branding implementation throughout all digital assets, giving feedback and iteration of the brand.
Complete redesign of maxim magazine’s first responsive website that brings new brand style alongside magazine. Create templates that works with huge selection of magazine archives and different types of media. Working as art director & UI designer to come up with both UI solutions and visual solutions throughout the whole site.
New York-based director and filmmaker Damani Baker's website that showcases his work
UI / Visual
Report Builder is a web application for making new report templates with various criteria for customers. Plan Sponsor is a place where users can manage Prudential templates, run reports, and check the status of their scheduled reports.
Concepting & UI design for digital vision of concierge program
